TASMANIA TAKES OFF!
The all-new online shopping portal TASSIE PURE is now taking the very best products of the Australian state Tasmania and delivering them direct to a global audience.
In close collaboration with 40 local Tasmanian producers, Tassie Pure (www.tassiepure.com) has been launched and is now live, offering international shoppers an online store of over 300 locally-made items, that are then delivered direct to anywhere in the world.
Available via Tassie Pure are of course leatherwood honey and cherry jam, for which the Apple Isle is famous, plus a curated range of premium and unique culinary items – saffron, ginseng, wasabi, sea salt, truffles, olive oil, hawthorne paste, elderflower, native pepperberry, fudge and shortbread.
Beyond gourmet food, Tassie Pure is proud to offer an array of beauty, wellness and lifestyle products, such as merino wool socks, Huon Pine utensils, organic lip balm, children’s books, beeswax food wraps, contemporary jewellery, baby balm, herbal tea, goat milk soap and recycled stationary.
Tassie Pure is in partnership with many respected and award-winning luxury local brands, like Tailored Tasmania, Wellington Apiary, Fudge A’Fare, 41° South Tasmania, Merino Wild, Tamar Valley Truffles, Lean-To Kitchen, Port Arthur Lavender, Tasman Sea Salt and Tasmanian Gourmet Sauce Company, Tas-Saff, Hillwood Berry Farm, Red Kellys and Island Curries.
The site also exclusively features the brand ‘Tassie Pure Originals’ – distinguished by a range of stylish, hand-painted multi-purpose bags made of organic cotton and raw leather.
Tassie Pure is already available in English, and Simplified Chinese (Mandarin) will launch soon, making it the first bi-lingual Tasmanian-dedicated shopping portal out of Australia.
Tasmania is the small island-state off the south coast of mainland Australia, renowned for its rugged wilderness, fresh air, clean water and organic local produce.
Tassie Pure is the initiative of Candice Rafferty, who has returned to her hometown of Hobart to launch the business after years working abroad in Asia, particularly China.
“The thing that makes Tasmania so unique is it is one of the world’s greatest wilderness areas, and what is produced on the island contains a rare purity,” Candice says.
“I want everyone to have access to Tasmania’s amazing local products. The unique aspect about the items available through Tassie Pure is they are hand-made by small, artisanal producers. What we are doing is taking the best of this tiny corner of the world and putting it on an international stage for everyone to fall in love with the best of Tasmania.”
Tasmania is a small cool-climate island-state (about the size of Ireland) off the south coast of mainland Australia, renowned for its rugged wilderness, fresh air, clean water and organic local produce. It has a population of just over half a million and 20% of it is World Heritage listed wilderness, including such famous regions as Cradle Mountain-Lake St Clair, Freycinet and the Tarkine. Tasmania is perhaps most famous for its unique indigenous offerings, such as the Tasmanian Devil, Tasmanian Tiger, leatherwood honey and Huon Pine.
In recent years, Tasmania has become Australia’s most popular tourism destination for domestic and international visitors. In 2015 alone, 197,100 overseas visitors came to Tasmania, an increase of 11 per cent over the previous year and above the national average of 9 per cent. At the 2015 Australia Tourism Awards, gold medals were given to Bruny Island Cruises and The Tasmanian Walking Company in the categories of Tourist Attraction and Ecotourism respectively. And the prestigious global magazine Travel+Leisure recently voted Tasmania the Best Island Destination in the region, calling it a “little unknown treasure”.
About Tassie Pure:
Tassie Pure is a Hobart-based online retail store, owned and operated by a true blue Tasmanian; selling a bespoke range of premium 100% Tasmanian-made food, beauty, wellness, lifestyle and gift items. The company works in close collaboration with 40 local suppliers, selling a range of 300 items, including its own line of products called Tassie Pure Originals. The store – www.tassiepure.com – is available in both English and Simplified Chinese (mandarin) and has bi-lingual support staff on hand 24/7. The company gives back to its local community by donating 20¢ from every sale to the Save the Tasmanian Devil Program.
Hereto it was near impossible to find any genuine Tasmanian products in-store or online outside of the Apple Isle, particularly non-food items. To overcome this shortfall and share the wonders of this idyllic green haven with the rest of the world, Tassie Pure was established to sell a curated range of top-quality local products both domestically and, predominately, internationally.
Image: © 2016 Tassie Pure Pty. Ltd. All rights reserved.
About Candice Rafferty:
Candice was born and raised in Hobart and is a proud Tasmanian. After completing her studies in Chinese language and culture at the University of Melbourne, she left Australia to work in China for 6 years in various government, tourism and media sectors, before moving to Thailand to work with the internationally renowned French hotel group, Accor. She devised the concept for Tassie Pure in early 2015 after identifying an international need and returned home in late 2015 to launch her new enterprise. She now divides her time between the Apple Isle and travelling abroad to spread the good word about Tasmania.
For more information:
Candice Rafferty: +61 0467 337 550 / firstname.lastname@example.org / www.linkedin.com/in/candicerafferty
Social media (Facebook, Twitter, Instagram, G+, Pinterest, LinkedIn): @tassiepure
*More images available upon request.