By Lizzy Adrian
The fashion industry is very competitive for start-ups. As a fashion designer setting up shop, you have to compete with high end brands that have limitless resources at their disposal. To survive the cutthroat competition, you have to increase your visibility and these calls for bold thinking. This is where digital signage comes into play.
Digital signage technology has evolved tremendously over the last 10 years and it is now possible to use different display options at your fashion store. According to Business Wire, the digital signage market is set to grow to $21.29 billion by 2020 from $14.89 billion in 2015. This shows more businesses are realizing the benefits of this advertising tool.
From tablets, PCs, televisions, kiosks to projectors, you can now leverage different innovative displays to gain a foothold in the competitive niche. Here are some easy ways of deploying digital signage to boost your fortunes:
- Creative Display
One of the major hurdles for fashion designers is the cost of hiring models. With digital signage, you don’t have to worry about this because you can display full images of your products in color to attract attention. With images, retention is higher than text and your displays are bound to draw more foot traffic through the door. Most top fashion brands, such as Tommy Hilfiger, Nike, and Calvin Klein have adopted digital signage and so should you.
- Boosting Sales
A recent study published on business.com shows the great impact digital signage can have on your sales. The study shows digital signage captures 400% more views than your static content and stores using this marketing tool experienced a 32% boost in sales. 8 out of 10 customers surveyed said they have entered a store on account of a digital display outside while 7 out of 10 shoppers said they have bought a product based on a digital ad. Digital signage boosts your sales and helps survive in the highly competitive niche.
- Informative Content
When choosing the digital signage software, make sure it can support different types of content. You can use videos, graphics and audio to grab the attention of the shoppers and provide important details about your brand. For instance, a video of a model at a fashion show wearing some of your products goes a long way in convincing customers about the quality of your products.
Shoppers today are always looking for a bargain and if you have any forthcoming special offers, you need to let the world know. Digital displays are an invaluable tool in promoting special offers on specific products. Shoppers will be drawn to come into the store and check exactly what you are offering, which increases the conversion rate.
- Social Media Interaction
The number of social media users is now into billions. You can tap the popularity of social media usage by encouraging users to post your products online and offering discounts when they share. Instagram and Twitter are easy to integrate into digital signage advertising and they work magic.
Unlock the full potential of your fashion store by leveraging digital signage. It is affordable, flexible and will boost your sales by grabbing the attention of users.
Lizzy Adrian is a fashion designer, marketer and consultant working in New York. She has worked in the industry for the last 13 years. For all digital signage support, Lizzy recommends https://www.dopublicity.com/.
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